John Cage’s support growing silently

God alone knows what goes on in the minds of bookies, but this seems to be a newsworthy change in the odds. Here's the Ladbrokes release in full

/////////////////////////////

ODDS THAT John Cage grabs the Christmas Number One spot with his single ‘The Sound of Silence 4,33’ have been slashed by bookies Ladbrokes from 33/1 to 5/1.

Jon Morter who masterminded Rage Against The Machine’s success last year is now behind this campaign and has overseen Facebook numbers swell from 4,000 to 44,000 in a few days.

Alex Donohue of Ladbrokes said: “We learnt a harsh lesson last year when it comes to the power of social media campaigns. The top man in the business is behind this one now and punters are piling in as a result.”

Ladbrokes latest betting

2010 UK Christmas number one Single

Matt Cardle 5/2
The Trashmen 3/1
One Direction 4/1
Jon Cage 5/1
Rage Against The Machine 20/1
Susan Boyle 25/1
Gamu Nhengu 25/1